Promotional giveaways are a popular way to create brand awareness and leave a lasting impression. Your business customers are aware of this which is why they present lucrative opportunities for print service providers.
No matter what print technology you currently use, this article should give you ideas for promotional giveaways to add to your product offering, and it might even inspire you to invest in more capabilities to help capitalise even further on this booming trend.
T-Shirts and Apparel
Custom-printed t-shirts, hoodies, or hats make excellent promotional items. They offer walking billboards for brands, turning the recipients into brand ambassadors wherever they go. There are lots of ways to make custom T-shirts and other garments using digital print technology. From print-and-cut heat transfers and simple cut-vinyl designs, to DTF (direct-to-film) and DTG (direct-to-garment) printing, this is a low-investment and high-return product which you should be offering to your customers.
Among your customers, there is a strong thirst for custom mugs, water bottles and travel tumblers custom-printed with logos and other brand messages. These practical items are frequently used, providing long-lasting brand visibility. Printing methods include dye sublimation for ceramic mugs, direct-to-object UV printing for bottles and, again, even a humble vinyl cutter can be used to create simple, yet effective branded drinkware.
Custom-printed tote bags are versatile and eco-friendly giveaways, used by millions as a sustainable alternative to plastic shopping bags. If you go to any tradeshow, you’ll probably see countless tote bags, emblazoned with company logos, filled with brochures and other goodies. Similar to garments, these can be customised with heat-transfers, DTF and DTG methods.
Notebooks and Journals
Everyone can use a handy notebook or journal. Personalise these items by printing brand logos, taglines, or other custom designs on the cover. UV printing is an ideal option for printing on notebooks and journals, allowing you to print onto dark-coloured notebooks with the help of high-opacity white ink
Pens and Writing Instruments
Even in the digital age, custom-printed pens are classic promotional items that never go out of style. If you shop around, you will find suppliers offering blank pens in a wide variety of styles, colours and prices to suit your customers’ tastes and their budgets. Again, UV printing is the preferred method of producing short or long orders of pens and stationery custom-printed with company logos.
Because they serve so many uses, tech accessories make valuable promotional items. From custom-printed phone cases and laptop sleeves to USB drives and charging cables, these items offer a daily reminder of your customers’ businesses. With a flatbed UV printer, you can easily print large quantities of accessories in a single run with minimal effort.
Custom-printed magnets offer a cost-effective way to enhance brand visibility. Not only can they be placed on refrigerators, file cabinets, or any metallic surface – they also come in a variety of forms, occasionally including bottle openers and other handy attachments. Use UV print to customise magnets with full-colour designs or engrave these details onto metal magnets with a desktop engraver.
As a print professional, it’s easy to take stickers for granted, but don’t underestimate the profit-making value of this simple print-and-cut application. Stickers are versatile promotional items that can be printed in various sizes and shapes and given away individually as die-cut (or perf-cut) stickers or on a sheet. They can be applied to laptops, water bottles, notebooks, or even car bumpers, expanding the reach of your customers’ brands. You can produce stickers using a printer/cutter or by using a separate printer and cutter.
If you study your suppliers’ websites, you’ll soon see that there is a huge range of keychains, ready for you to customise. They can range from simple plastic pendants to useful items like torches, tape measures and multi-tools. Given the variety of styles and materials, keychains perfectly demonstrate the versatility of direct-to-object UV printing, letting you offer a huge range of products using the same printing method.
No matter what their business is, all your B2B customers have a use for custom-printed promotional items. Even if they only come to you for signage, the chances are high that you can upsell your promotional print services, increase your ATV and ultimately increase your profitability.
If you want to know more, get in touch with a Roland DG expert and they’ll be happy to share some ideas for your next line of promotional print products.