Make your money go further | Roland DG

Make your money go further

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Customer Experience 2.0: Your Next Secret Weapon

Over the last year, many businesses have had to quickly adjust to an unrecognisable marketplace. It has become clearer than ever that in order to succeed, it’s essential to adapt to customer behaviour and provide the kind of experience they expect.

You have the know-how, the experience and the equipment, but have you considered your customer-focused approach in this ever-changing world?

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Protection and Perfection With Original Roland Inks

The quality and consistency of third-party inks has undoubtedly improved in recent years. Used in place of original equipment manufacturer (OEM) inks, these chemistries can achieve impressive results for many wide format applications at a lower up-front price. However, any print business considering making the switch should be aware that the use of an alternative inkset could void their equipment warranty. Staying true to OEM inks can also bring more long-term benefits that outweigh a slightly higher monthly cost.

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work with your clients to find the right tonal values

Learn more about colour management in VersaWorks 6

If you work in the graphics industry, you’ll know how important colour accuracy is to customer satisfaction. But accurately matching colours to previous print runs, customer expectations, or how colours appear on screen is fraught with difficulties. In this second part of our RIP blog-series, we will take a closer look at the importance of getting colours right, linearization, ICC profiling and colour matching.

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Find your purple cow

Nearly every industry active today is facing the same basic issue: how can you make your new and existing products stand out in an already overcrowded market space? One answer can be found in Seth Godin’s Purple Cow. He urges businesses to redefine what they sell, not how they sell it by creating truly remarkable products that are actually worth talking about. And he believes you can find them, no matter what industry you’re working in.

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