8 Reasons to Invest in Direct-to-Garment Printing | Roland DG
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Customised shirt with printed pattern and branded tag

8 Reasons to Invest in Direct-to-Garment Printing

With today’s trend towards ever higher levels of product customisation and the seemingly never-ending consumer appetite to create a unique and individual personal style, there’s an enormous opportunity for companies able to produce quality, customised clothing and soft furnishings at scale.

If you can respond quickly and efficiently to the increasing demand for garments with personalised text, bespoke logos or images, or even a customer’s own photo, then you have the potential either to scale up your existing fabric printing activities or successfully diversify into garment printing for the first time.

Direct-to-Garment printing solutions like the Texart XT-640S-DTG from Roland DG allow you to produce customised garments to the highest print quality, quickly, efficiently and on demand, without the need for full-scale change, or a leap in investment. Get ahead of the competition and grow your business with the ability to print whatever your customers need, whenever they need it, on almost any garment they choose.

Here are 8 ways Roland DG can help you take your garment printing business to the next level.

Several T-shirts with different designs in a Direct-to-Garment printer

Why Texart XT-640S-DTG?

1. Meet and anticipate customer demand

The trend for individuality and one-off garments is set to grow and grow. With a multi-platen flatbed DTG printer you can quickly and easily customise up to 12 garments, for as many customers, all at once.

That means that now is your chance to think innovatively and creatively and be ahead of the market. It means you can now consider mass customisation, not just mass production of one design.

2. The flexibility to print onto a huge range of fabric products

From sweatshirts to baby bibs, from tote bags to table napkins, from cushion covers to tea towels, DTG printing solutions let you print your text, image or design onto a huge range of cotton, cotton-rich and white polyester clothing, gifts and fabrics.

In fact, the XTS-640S-DTG incorporates a sliding baseplate and jig design, which allows you to print a variety of different designs on several different garments in a range of sizes in a single job - without the need to reconfigure or change set-up.

Furthermore, the unbeatable price/quality ratio makes XT-640S-DTG the perfect device to evolve from single-station printers to a more productive machine or to start your activity in the web-to-print market.

3. Highest quality and reliability, on-demand

In today’s competitive marketplace, premium quality products will always secure more customers and reinforce your reputation as a trusted seller. One of the great advantages of direct-to-garment printing is that because the ink goes straight into the fabric fibres, the result is highly detailed, colourful and permanent designs, undetectable by touch. With the XT-640S-DTG, finished prints have a natural look and feel, proven to demonstrate excellent performance in commercial wash tests.

Roland DG's international ISO certifications are your guaranteed assurance of quality products and service. Right through to our inks. INKU CMYK and high-density White DTG inks are specially developed for direct-to-garment printing, producing vibrant designs, photos, logos and text every time, on white or coloured garments.

4. High speed production

In terms of your speed of output, customisation needn’t mean deceleration. Unlike single-station printers, the XT-640S-DTG can print a customised T-shirt in as little as 8 seconds! In fact, printing CMYK, it can print up to 450 T-shirts per hour using a 200 x 260mm jig in production mode, or 225 shirts per hour in quality mode*.

What’s more, the unique ‘load and leave’ capability means employees are free to get on with other tasks while each job prints, meaning your teams can be more efficient and productive.

5. Digital efficiency and cost effectiveness

In contrast with traditional, manual customisation methods, digital customisation makes direct-to-garment production more efficient than ever before. Since text, logos or images are computer generated, you save on the costs associated with expensive screens, and there’s very little to set-up between jobs.

Advanced software solutions like ErgoSoft Roland RIP software deliver a streamlined user experience, with an intuitive user interface and the ability to radically improve your production workflow. The software is packed with time and money saving functions such as background colour removal for ink reduction, and an auto-white generator allowing white data to be created easily within the RIP.

6. Environmentally friendly

Today’s customers not only want unique and personalised products on demand, they also want to be sure their custom garments are eco-friendly. Since Roland DG inks and primers are ECO PASSPORT by OEKO-TEX® certified, both you and your customers can be confident they’re completely free from harmful chemicals and substances, and customers can rest assured that the company they are buying from has sustainability at its core.

7. Expert support

Adopting a new production method can be a daunting prospect, and that’s often a key reason why businesses delay making improvements to their workflow. Luckily, there’s no reason to fear change as the most innovative systems are designed to make them easy to integrate into an established business.

Roland DG’s direct-to-garment solutions are built to merge seamlessly with existing workflows, demanding very little prior experience in digital printing processes. Best-in-class support comes as standard, including expert technical assistance, videos and free Roland DG software updates for the lifetime of the machine. And for extra peace of mind, every printer also comes with a one-year RolandCare Original warranty.

8. Award winning products and service

Wherever you start on your DTG journey, it’s never too late to join the leagues of businesses using only the highest-rated equipment available. Roland DG has earned a reputation for long-lasting, high-performance devices, backed by first-rate customer service. In 2020 we were thrilled to receive our latest accolade: the XT-640S-DTG was named ‘Best Direct-to-Garment printer’ in the prestigious EDP Awards.

 

Wherever you plan to take your printing business in the coming months, we can help you get there quickly, efficiently and with the minimum effort. Roland DG’s award-winning products and sector expertise can help you innovate, meet changes and surges in demand, and be ready for market and business challenges – right now and into the future.

Discover how to grow your business with the Texart XT-640S-DTG

*These times do not allow for pre-treatment or drying processes