Breaking Boundaries Through Print: AAA Studio Partners with Roland DG for bold garment printing in new fashion collection
In the world of fashion, digital printing technology unlocks new creative opportunities to bring to life vibrant and emotive designs on clothes.
For Arnau Climent, the founder of fashion brand AAA Studio, his “Señora, suélteme el brazo” collection, which was presented at 080 Barcelona Fashion Week - was created to make a clear statement. The clothing represents the moment when a young generation stops justifying itself and refuses to fit into norms it did not create.
To bring to life this triumphant artistic expression, AAA Studio began working with Roland DG, as a trusted provider of digital printing services which could uphold Arnau’s creative vision. Throughout the collection, bold typography, direct messaging, and highly personal imagery became central to communicating that idea visually throughout the garments. “At the end of the day, prints are everything in the collection because they work as a very clear statement,” Arnau explained. “I wanted the messages to feel direct and unapologetic.”
Achieving the clarity, colour accuracy, and detail needed to reproduce these designs faithfully required a production method capable of handling complex visuals without compromise.
Translating creative vision into wearable graphics
For this collection, print was not treated as an afterthought or embellishment. Instead, it formed a core structural part of the garments themselves. AAA Studio had previously worked with techniques including screen printing and dye-sublimation, but found these methods limiting for the level of detail and visual freedom the project demanded.
To reach these new creative ambitions, the design studio explored a variety of print services, and ultimately selected Roland DG.
The collaboration with Roland DG focused primarily on prototyping and producing garment prints for the runway collection using the Roland DG TY-300i direct-to-film printer. The TY-300i is designed for high-quality, production-ready DTF output, delivering colour consistency, detailed reproduction, and dependable operation across apparel workflows.
Its ability to reproduce vivid colours, smooth gradients, and intricate details made it particularly suited to the expressive and graphic-heavy nature of the collection.
“We needed exact colour precision,” Arnau said. “Colour carries a lot of weight within the collection, so the ability to access consistent colour was one of the most useful aspects of printing with the TY-300i.”
Experimentation, refinement, and technical learning
Like many creative workflows, the process involved experimentation and adjustment before arriving at the final output. Working with the TY-300i became as much a technical learning experience as a production exercise.
“It was a learning experience, especially throughout the testing process to get to the final result,” Arnau said. “I didn’t have much previous experience with this type of machinery, so working with Roland DG also helped me better understand how the machinery works and how to take advantage of it.”
Testing different approaches enabled AAA Studio to refine how graphics translated onto fabric and garments in practice. Seeing the production process first-hand also helped shape a deeper understanding of how print technology can influence construction, finish, and wearability.
“More than changing the concept itself, it helped adjust how to bring the designs onto the garment,” Arnau explained
Expanding creative freedom through digital printing
One of the most significant impacts of digital printing on the collection was the freedom it provided during the design process itself. Rather than limiting concepts based on production constraints from the outset, AAA Studio was able to approach ideas more openly and refine technical considerations later in the workflow.
“It allowed me not to limit my ideas so much from the start,” Arnau reflected. “I could work with more raw imagery and more direct typography without thinking about technical limitations immediately.”
This flexibility helped create a closer connection between the original concept and the finished garment, reducing the compromises often associated with traditional print production methods.
“It’s helpful in bringing the initial idea closer to the final result,” Arnau adds. “There’s potential for a much more direct flow between concept and production.”
The future of fashion and digital print
Looking ahead, AAA Studio sees digital printing continuing to play an important role in future collections – particularly as fashion increasingly embraces smaller production runs, highly individual visual identities, and more sustainable workflows.
“I’m very interested in continuing to explore it as a tool,” Arnau said. “Especially for direct graphics, clear messages, and smaller or more specific productions.”
Beyond creative flexibility, digital printing also presents opportunities for sustainability in fashion. Optimising production and reducing unnecessary testing allows designers to eliminate the need for trial and error, cutting down on wastage and excess materials.
The TY-300i delivers this reliability through robust engineering as well as automated and guided maintenance which keeps the system stable day-to-day.
As fashion continues to evolve toward more personal, expressive, and agile production models, technologies like the Roland DG TY-300i are helping designers push creative boundaries. At the same time, reliable digital printing means still maintaining the precision and consistency modern collections demand. For collections built around identity, emotion, and statement-making visuals, digital print is becoming far more than a production method – it is becoming part of the creative language itself.